Due to popular demand - you can now use the exact template I use to present brands to my clients. 
 
Save time, impress your clients, and eliminate rounds of revisions with a comprehensive Brand Presentation Template, perfected over 9 years of designing logos and branding. 
 
By walking clients through your full branding process in your presentation, you ensure they understand the thought process behind every design decision and therefore see the value of your work, leading to faster approvals and fewer client frustrations. 
 
The important thing to remember is that while having a solid process is important, understanding your client is more important. If you understand their personality, how they think, and what they need to trust your work, and feel like something in your presentation should change, you can, and should, adapt your presentation to fit what will work best for them. 
 
I've done versions of this presentation for busy clients where it's just 1 page with the logo in color, reverse, and 2 mockups all side by side on a single page so they can see it all in a glance. I've done versions where I've stretched it out to have 1 logo step per page, making the presentation longer yet also more impressive. 
 
This template is what I use as the default and what I work off of if I ever change the process for a specific need. So feel free to play around with it and make it work for you!